電子郵件營銷, 配合垃圾郵件過濾規則

電子郵件營銷, 配合垃圾郵件過濾規則

電子郵件營銷是一種低成本的方法向潛在客戶傳遞您的商業信息。由於電郵營銷費用低廉,亦導致垃圾電郵充斥。而電郵伺服器亦會配置垃圾郵件過濾功能,以保障收件匣不會被垃圾郵件淹浸。

在進行電子郵件營銷時,你應跟隨下面的做法,以減少被標示為垃圾郵件。

1. 避免垃圾郵件的短語關鍵字。例如,點擊這裡,免費,立即購買,這些都是常見的垃圾郵件關鍵字。

2. 在郵件主題和內容不要全用大寫字母。如果您在電子郵件的主題全用大寫字母,您的電子郵件會有較高機會被標記為垃圾郵件。

3. 避免過多的感嘆號。不要在電子郵件中使用太多的感嘆號。

4. 使用真實的姓名和電子郵件發送(你可以使用公司名稱或您的真實姓名和頭銜)

5. 不要為電子郵件內容加添太多顏色和風格。

6. 如果你發送電子報,你應確保每次電子報的格式相同,而主題,發件人,內容格式應當一致。這有助收件人較易識別您的電子報,減低被錯誤舉報為為垃圾郵件的機會。

7. 確保你的HTML電子郵件遵循HTML標準規範。有些垃圾郵件過濾器會將非標準的HTML電子郵件視為垃圾郵件的症狀。避免使用MS- Word來編寫 HTML的電子郵件,因為這些製作出來的HTML並不是標準 HTML格式。

8. 避免HTML電子郵件內只有圖像,但沒有或只有小量文字。

9. 提供一種方法來取消訂閱您的電子郵件。

10. 在電子郵件中提供離線的聯繫方式,如電話或地址

11. 測試。發送到不同的電子郵件地址以測試您的電郵。您可以發送電子郵件到Gmail,Hotmail,您的ISP登記電子郵件和您公司的電子郵件。他們有不同的設置垃圾郵件過濾,您可以測試,看看你的電子郵件會否被標記為垃圾郵件。然後,可以作出相應的調整。

Source: 意高方案有限公司

修改 hosts 教學

修改 hosts 教學

以前我們只要透過點選hosts右鍵開啟,即可修改檔案。

現在 Windows 加強安全性系統下,
這時就必須透過先取得編輯程式的系統管理員權限,
再來開啟hosts即可解決該問題。

修改 hosts 教學

1.尋找記事本,以管理員權限開啟

路徑:C:\Windows\System32\notepad.exe

2.由記事本,開啟舊檔來開啟系統檔hosts

路徑:C:\Windows\System32\drivers\etc\hosts

如此,就能順利修改 hosts 檔案了

Mac 更改 截屏快捷鍵

在Mac中,有非常方便的截屏快捷鍵:

Command + Shift + 3:
對整個屏幕截屏,圖片會保存的一個文件中(默認保存的桌面上)

Command + Ctrl + Shift + 3:
對整個屏幕截屏,圖片被保存到剪貼板(夾紙板)中。

Command + Shift + 4:
對選定區域進行截屏,並將圖片保存到文件中(默認保存的桌面上)。
在觸發這個快捷鍵後,按空格(Space)鍵,可以對一整個窗口或菜單進行截屏。

Command + Ctrl + Shift + 4:
對選定區域進行截屏,圖片被保存到剪貼板(夾紙板)中。

這些快捷鍵都是系統的默認設置。我們可以對這些快捷鍵進行修改。
進入“系統偏好設置” -> “鼠標與鍵盤” -> “快捷鍵”,在“屏幕快照”部分進行修改就可以了。

實用MAC截圖快速功能鍵

Command + Shift + 3 直接截取全螢幕

Command + Shift + 4 可選擇指定截取範圍

Command + Shift + 4 再按下空白鍵則可以選擇特定視窗截圖

進階秘技:

一般 Mac 的截圖都是 PNG 檔,對於一些常用 JPG 檔的人來說
都會有些許的不便,其實只要一個指令就可以解決

1. 進入 應用程式>工具程式>終端機
2. 輸入:defaults write com.apple.screencapture type jpg

截出來的圖就會變成 jpg
除此之外也能改成 GIF、PDF 等檔案格式

WP eCommerce

WP eCommerce

WP eCommerce is a free, powerful plugin that empowers you to sell anything online, quickly and easily.

Since 2006, we’ve been helping entrepreneurs just like you realize their goal of selling online. Whether you’re hoping to sell digital downloads, physical inventory, or subscriptions and memberships – with WP eCommerce, you’re only minutes away from your next sale.

  • Make the plugin your own with CSS and HTML customizations
  • Learn quickly with our video tutorials
  • Integration with dozens of different payment gateways
  • Integrate with many popular WordPress plugins
  • Use built-in marketing tools to sell more
  • Shipping is easy with built in shipping tools and integration with popular couriers
  • Secure check-out with SSL
  • Manage your orders and catalogues with powerful built-in tools
  • Extend your eCommerce site with additional modules
  • Integrate with WordPress multisite
  • With hundreds of available hooks, developers can make WP eCommerce do anything you can imagine

 

Download

FB select all

javascript:var inputs = document.getElementsByClassName('_1pu2');
for(var i=0;i<inputs.length;i++)
{ inputs[i].click(); }

How to Free up RAM On Ubuntu/Debian

How to Free up RAM On Ubuntu/Debian

If your computer is running slow and you begin to notice that your hard drive is thrashing, then you are short on memory and some applications will start to crash or display strange error messages.

It is useful to free up RAM regularly under Ubuntu or any Debian-based system. There are many ways used to free up memory on Ubuntu/Debian, but in this tip, we will use the easiest one.

To see how much memory is free on your system, open the Terminal and run this command:

free -m

I got this output:

$ free -m
                      total       used       free     shared    buffers     cached
Mem:             496         483         12               0           40           171
-/+ buffers/cache:         272        223
Swap:             509          34         475


To free up memory, run these commands:

sync
su
echo 3 > /proc/sys/vm/drop_caches

Run again this command to see the difference:

free -m

I got this:

free -m
                   total       used       free     shared    buffers     cached
Mem:          496         332       164               0             4             57
-/+ buffers/cache:      270        226
Swap:          509          34         475


Note: The “echo 3 > /proc/sys/vm/drop_caches” command is used to clean up your memory from pagecache, dentries and inodes.

Plugin to Improve the SMO on Facebook / Twitter / Google+

Plugin to Improve the SMO on Facebook / Twitter / Google+

social networks

Optimizing a website presence on social networks has become essential to stand out and gain a new stream of visitors themselves can talk about your site on Facebook , Twitter, Google+ or even LinkedIn. This paper presents a plugin that automatically generates meta data to a WordPress site to have a nice view when a page is shared on one of these media.

What is SMO ?

Just a reminder for visitors who are not familiar with this term . SMO stands for ” Social Media Optimization” (see social media optimization ) . This refers to the social web marketing on websites such as Facebook, Google+ , Twitter, Pinterest , Youtube, Dailymotion , Linkedin …

The idea is to optimize the presence of these large web sites with small tricks and small details in order to stand out and take advantage of better visibility on these platforms. Given the growing interest of users for such content, there is a lot of potential traffic from these sites, which knows how to enjoy the best of the situation.

Plugin: WP SMO

The idea of ​​the plugin “WP SMO ” is to use meta data such as protocol ” Open Graph Protocol” (OGP ) to enhance the glimpse of a page when it is shared on the major social networks.
The plugin is simple to use because it automatically filled in the meta data from the “title” of the “description” and “image to a” one article. Also, if you want to customize the title when the article is shared on social networks , it is still possible. This allows you to adjust the words in the target.

Download the plugin WP SMO .

Limit on social networks

To use this wonderful little plugin but you have to know the character limit imposed by major social media using the Open Graph Protocol . It would for example need to write a description of 500 characters while Facebook automatically truncates longer than 300 characters descriptions .

  • Facebook : limiting description OGP 300 characters
  • Google+ : limiting description OGP 200 characters
  • Linkedin : limit the description to 225 characters OGP
  • LinkedIn : bad support for special characters in the title OGP
  • Twitter: limitation under ” Twitter Cards ” to 70 characters
  • Twitter: limiting the description of ” Twitter Cards ” to 200 characters

Tests for more

The best solution to improve its presence on social networks is to perform tests. Some words have more power than others. For example, titles such as ” 12 Tips for … ” have a lot of potential !

3 Tips to increase traffic to your WordPress blog

3 Tips to increase traffic to your WordPress blog

The way to improve web traffic

 

Increase traffic and the number of visitors to the site or its WordPress blog is a constant concern of every good webmaster . It was nice to say that it is not the number of visitors that counts, but the quality of them and the relationship you have with them, we all have dreamed of seeing our numbers soar in Google Analitycs .

The miracle cure does not exist, if not to provide quality content , useful for the visitor and the day to day content . There is no magic formula , but there is still the ” tried and tested ” to bring more visitors to your ” WordPress ” website methods. Here are three of them , used by many WordPress experts to boost their traffic.

1 – Optimize posts in the results of search engines.

A good pagerank is good, but we must also be concerned with how your pages and posts appear in the query results in Google. Optimize the title and description of the content of the landing page is essential . An informative and clear as incentive to stick to what the user can search on Google. A description of the content of the article is also essential. This should give a clear idea of ​​what they will find when they click on your link.

Customize title and description is a breeze with the WordPress SEO plugin by Yoast . Simply fill in the two dedicated fields created by the plugin when you write a article.3 tips to increase traffic to your WordPress blog

2 – Submitting articles in connection with any new publication.

If this is not done or the theme you are using does not offer by default, here is a simple to increase the audience and especially the time that visitors spend on your site way. Should be offered at the bottom of each of your articles, links to other related articles that might interest your visitors. The idea is simple as pie, if you liked this article you will also probably like this one and this one …

Many plugins exist that will allow you to insert this little list of links to other articles at the end of your post. To be even more effective prefer those that offer links with thumbnails, click-through rate is higher.

Aamong these plugins, you can choose for example: Yet Another Related Posts Plugin (YARPP)

Yet Another Related Posts Plugin (YARPP)I also like the hashtag plugin I mentioned it here a few days ago that allows you to create links by adding a simple hashtag # a word in an article.

3 – retweet former articles.

We know the importance of social networks including Twitter traffic in a blog or site. However ephemeral glory. If you have a blog with many articles, a way to optimize your files on the network is to automate tweets linking your articles along with your Twitter account. The Evergreen Post Tweeter plugin makes this point of view wonders.

Once linked to your Twitter account, Evergreen Post Tweeter will retweet your old articles based on criteria that you define (categories, tags, etc..). You’ll also be able to set a pace of publication. So your old items will experience a new celebrity on the networks and probably new readers.

evergreen

Small precaution: all items of a blog does not necessarily lend themselves to a re-release of many months after their first visit. You can create a specific hashtag to tag items that seem retwitables. He then easy enough to ask Evergreen Post tweeter is retweet the articles that have this hashtag.

So much for these three simple but effective ways to boost traffic to their WordPress blog or site. And you? Which means, what tricks, what plugins do you use? Feel free to share your experiences in the comments.

Top 10 Search Engine Optimization Tips

Top 10 Search Engine Optimization Tips

Top 10 Search Engine Optimization Tips

Getting a high rank on search engines through user keyword searches can be difficult, but with proper focus on writing your blog posts for search engine optimization (SEO), you can boost your rank for specific keyword searches and your blog’s traffic. Follow these tips to get the biggest results.

1. Check the Popularity of Keywords

In order to obtain traffic from keyword searches on the major search engines like Google and Yahoo!, you need to be writing about a topic that people want to read about and are actively looking for information about. One of the easiest ways to get a basic idea of what people are looking for online is to check the popularity of keyword searches on websites like WordtrackerGoogle AdWordsGoogle Trends or the Yahoo! Buzz Index. Each of these sites provides a snapshot of keyword popularity at any given time.

2. Select Specific and Relevant Keywords

A good rule to go by is to select one keyword phrase per page then optimize that page to that keyword phrase. Keywords should be relevant to the overall content of your page. Furthermore, choose specific keywords that are more likely to give you a better search results ranking than a broad term would. For example, consider how many sites use the keyword phrase of “punk music.” The competition for ranking using that keyword is likely to be tough. If you choose a more specific keyword like “Green Day concert,” the competition is a lot easier.

3. Select a Keyword Phrase of 2 or 3 Words

Statistics show that nearly 60% of keyword searches include 2 or 3 keywords. With that in mind, try to optimize your pages for searches on keyword phrases of 2 or 3 words to drive the biggest results.

4. Use Your Keyword Phrase in Your Title

Once you select the keyword phrase you plan to optimize your page for, make sure you use that phrase in the title of your blog post (or page).

5. Use Your Keyword Phrase in Your Subtitle and Headlines

Breaking blog posts up using subtitles and section headlines not only makes them more visually appealing on a text heavy computer screen, but it also gives you additional opportunities to use your keyword phrase.

6. Use Your Keyword Phrase in the Body of Your Content

It’s important that you use your keyword phrase in the body of your blog post. A good goal to try to achieve is to use your keyword phrase at least twice in the first paragraph of your post and as many times as you can (without keyword stuffing – see #10 below) within the first 200 (alternatively, the first 1,000) words of your post.

7. Use Your Keyword Phrase in and Around Your Links

Search engines count links higher than plain text in their search algorithms, so try to create links that use your keyword phrase. Avoid using links that simply say, “click here” or “more information” as these links will do nothing to help you with your search engine optimization. Leverage the power of links in SEO by including your keyword phrase in them whenever possible. The text surrounding links is typically weighted more heavily by search engines than other text on your page as well. If you can’t include your keyword phrase in your link text, try to include it around your link text.

8. Use Your Keyword Phrase in Images

Many bloggers see a large amount of traffic sent to their blogs from image searches on search engines. Make the images you use in your blog work for you in terms of SEO. Make sure your image filenames and captions include your keyword phrase.

9. Avoid Block Quotes

There are differing opinions on this issue with one group of people saying that Google and other search engines ignore the text included in the HTML block quote tag when crawling a web page. Therefore, the text within the block quote tag won’t be included in terms of SEO. Until a more definitive answer can be determined to this issue, it’s a good idea to keep it in mind and use the block quote tag cautiously.

10. Don’t Keyword Stuff

Search engines penalize sites that stuff pages full of keywords simply to increase their rankings through keyword searches. Some sites are even banned from inclusion in search engine results because of keyword stuffing. Keyword stuffing is considered a form of spamming, and search engines have zero tolerance for it. Keep this in mind as you optimize your blog posts for search engines using your specific keyword phrase.

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